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Amazon Cuts Affiliate Commissions: Is the Affiliate Marketing Model Changing?

Key Takeaways Amazon’s commission cuts are reshaping the economics of affiliate marketing. Affiliate marketers need to diversify beyond Amazon to…

MeitY Tightens IT Rules – Platforms Must Take Down Unlawful AI Videos and Deepfakes Within 3 Hours

Key Takeaways MeitY has reduced the specified unlawful-content takedown timeline from 36 hours to 3 hours. The three-hour requirement applies…

While Mega-Celebrities Still Hold Pull, Brands Are Investing Heavily in Tier-3 And Tier-4 Creators

Key Takeaways Regional creators are winning trust through relatable, culturally relevant content. Tier-3 and Tier-4 markets offer stronger engagement and…

Mankind Pharma Appoints Virtual AI Model ‘Myra Kapoor’ for Manforce

Key Takeaways AI is shifting brands from borrowing influence to owning personalities. Brands can create digital characters that become long-term,…

Pepe Jeans Deployed Localized Influencer Collaborations Across Kerala to Boost Festive Engagement

Key Takeaways Hyperlocal Festival Strategy: Pepe Jeans boosted Onam engagement in Kerala by replacing discount ads with localized influencer content.…

The Branding Secrets Inside Disney Parks

Key Takeaways Parks are “Live Marketing Systems”: Disney meticulously designs every detail to maintain total thematic consistency. Emotional Storytelling &…

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Marketing Automation 2026: How Brands Are Achieving 320% More Revenue With Smarter Triggers

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